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"Rich is one of the most talented executives I’ve met.  He’s a real innovator and is obsessed with continuous learning and improvement."

 

- David Brock, Sales Manager Survival Guide

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"It's clear that Princeton Mortgage's culture of freedom and responsibility has created an environment where people can thrive. Many companies say they a culture, what impressed us is that Princeton Mortgage fully lives it's culture."

 

- Michael C. Bush, CEO Great Place to Work

Get better every day.

Transform your business, transform your life.

#THRIVE

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4.9

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4.7

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Now for the fun part, let's #thrive

We’ve created a company for people who want their work to be meaningful and fulfilling. For people who view work as one of life’s gifts, rather than a burden to be shouldered until retirement. At Princeton, we believe people love challenge. It forces us to stretch ourselves – to go outside our comfort zones. Nothing beautiful comes without some pain.

Rich Weidel, CEO

Hi, we're Princeton Mortgage.

WE DESIGN, BUILD, AND DELIVER WHAT OUR CUSTOMERS WANT: The Effortless Mortgage™

We’re a team of people on a journey together to make the most of life and become the best versions of ourselves.  We’re working for something bigger than ourselves – we are working for Our Mission – to connect 50,000 people per year with The Effortless Mortgage™.

 

Princeton Mortgage isn't the right place for everyone, but for some it's the best. We're a little weird (in a good way) and we do things a little differently. 

TRADITIONAL MORTGAGE

COMPANY

PRINCETON MORTGAGE

01

Low hiring standards.

PEOPLE

We hire and develop the best and are recognized as one of the best companies to work for. Meet our team.

02

LO primarily responsible for generating leads and executing marketing.

ATTRACT

Marketing Machine and FLOW system generate realtor referral leads for LOs to convert.

03

Average customer satisfaction.

#EFFORTLESS

We design, build and deliver what our customer's want:

The Effortless Mortgage™. And we are really good at it. We are ranked in the top 1% for customer satisfaction in the financial service industry.

04

Loan Officers are expected to figure it out on their own.

BIG RESULTS

We have a proved system that delivers predictable, scalable results with the Princeton Sales Acceleration Formula​Princeton Selling System + 5 Levels of Mastery + Sales Machine = Big Results

05

Local Sales Managers responsible for coaching, training, problem-solving.

SALES MACHINE

Sales Support System: Live Virtual Training, 1:1 coaching, 24/7 Genius Bar, Mentorship.

06

Recruiting done by management.

GROWTH

Everyone benefits from growth through Princeton Sponsorship Program.

07

Secretive, non-transparent.

TRANSPARENCY

Open book management, everyone knows how the company is doing.

08

Expensive bricks and mortar offices increase rates and margins.

VIRTUAL OFFICES

Virtual Offices, reducing fixed costs enabling better pricing and larger investments in sales support.

 

The Princeton Sales Acceleration Formula

PRINCETON SELLING SYSTEM + 5LM + SALES MACHINE = BIG RESULTS

ps2 + 5lm + sm = $

 

01

THE PRINCETON

SELLING SYSTEM

This stuff works.

 

The Princeton Selling System is a referral partner lead generation system that is prospecting based and marketing supported. 
 

If you work the system each person in your My 40 Database is worth $10,000/year.

02

FIVE LEVELS OF MASTERY

There is no shortcut to mastery.

We hire and develop the best. With the Five Levels of Mastery we help you get where you want to go by developing the mindset, skillsets, and habits to #thrive.

Nothing beautiful comes without some pain.

03

THE SALES MACHINE

Powerful alone. Better together.

We hire really talented people and provide them with the tools, information and support they need to #thrive within a culture of freedom and responsibility.

 

Instead of trying to control people and tell them what to do we give people lots of freedom, hold them accountable for results, and help them #thrive.

The only way to really grow is to attract, develop and retain the best people. Our Culture is designed to help motived people thrive.

Help people become the person capable of behaving in the way that will lead to the outcomes they want.

Generate customer and referral leads for the sales team to convert. Lead generation is prospecting based, marketing supported.

MARKETING

Design, build and deliver what our customers want: The Effortless Mortgage. Ranked top 1% out of 1,000 financial firms for customer satisfaction.

THE EFFORTLESS MORTGAGE™

Introduce people to the skill sets and tools needed to achieve their goals.

TRAINING

Increase producivity and results of salesperson activities through technology, automation, and data integration.

SALES ENABLEMENT

Self-replicating hiring program that allows everyone to earn passive income from helping the team grow.

Allow Loan Officers to conquer the whirlwind by having immediate access to solutions, information and support.

Transfer wisdom and experience to help others thrive. Provide additional support and resources to people who want to speed up their growth.

Rookie // The Beginning

Characterisitics

The decision to achieve.

Mindset

Belief - "I can do this."

Skillset

Licensing; mortgage fundamentals; business planning; communicating with customers.

Habits

Show Up! CRM utilization; prospecting self-discipline.

Amateur // Early Struggle

Characteristics

You feel as if you're hacking through the jungle, fighting to keep your newborn alive. The two main challenges are (1) making sure there is enough income to keep going, until (2) you've clearly established that you can do this and you build a referral base. In this stage, grit and discipline are the key to progress.

Mindset

Growth - "I accept who I am, but need to change and get better."

Skillset

'Stop selling, start creating value; creating referral sources, rapport building; loan structuring; database discipline.

Habits

Balancing the "Important/Urgent" and the "Important/Non-Urgent."

 Pro // Fun

Characteristics

You've broken through the Early Struggle - you have income (at least enough to take the pressure off) and an established business model & refferral base. It's time to have Fun! You can stay in fun - but be careful of what's ahead if you grow…

Mindset

Confidence - "I'm really good at this."

Skillset

'Maximizing referral sources; mastering your database strategy; strengthening professional relationships; building your brand.

Habits

Be On-Purpose, not On-Accident. Plan your work and work your plan. Balance business development and business maintenance to avoid boom / bust.

All-Pro // White Water

Characteristics

The very success that you reaped in the Fun stage brings with it the seeds of Whitewater: Your business becomes complex. Achieving sustained, profitable growth requires you to put in place consistent habits, processes and systems. Making the right decisions seems easy, but implementing decisions and making them stick is incredibly difficult. You can't stay in Whitewater - you either need to go back to fun or progress to Predictable Success.

Mindset

Courage - willingness to change and keep going. Stop suffering! Find and don't tolerate problems. 

Skillset

'Achieving work-life balance and avoiding burn-out or stagnation; understanding your intrinsic, non-monetary motivators. Need to bring calm to the chaos by putting in place the people, systems and process to achieve true scalability.

Habits

Delegate to the right people and follow the systems and process you put in place to achieve true scalability. 

Mastery // Predictable Success

Characteristics

You've developed the habits, processes, and systems to successfully navigate through Whitewater - Congratulations! You have reached the prime stage in your growth: Predictable Success. Here you can set (and consistently achieve) your goals and objectives with a consistent, predictable degree of success. Unlike Fun (when you were growing, but weren't quite sure how or why), in Predictable Success you know why you are successful, and you can use that information to sustain growth in the long term. 

Mindset

An understanding of how to succeed combined with a mindset of Abundance - "Life is great and we're in this together" - in competition with what is possible, not with others.

Skillset

'Spend time in "Flow": This is work we enjoy doing for its own sake - a confluence of enjoyment, creativity, precision and total involvement that produces outstanding results. "Flow" occurs when we are challenged in the pursuit of a clear goal that contributes to something larger than ourselves.

Habits

Consistently go beyond your limits; correct yourself without invalidating or condemning yourself. Accept results and improve upon them. Correct, don't protect. Correction is essential to power and mastery. Help others on the path to mastery.

 

THE OFFER

We pay you to quit.

 

We do it because having a team of amazing people is the most important thing we do. Without a team of great people, we can’t do great work for our customers.

How does it work? After a new employee’s first 30 days they receive “The Offer” to quit and get $2,500. About 10% of people decide that this isn’t the right place for them and accept “The Offer.”  We only want to work with A Players who want to be here.

Princeton isn't the right place for everyone, but for some it's the best.

SPEAK WITH OUR TEAM TO SEE IF PRINCETON IS THE PLACE FOR YOU. 

LET'S GET TO KNOW ONE ANOTHER.

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CONTACT US

 

800.635.0977

609.737.1000

info@princetonmortgage.com

2482 Pennington Road, Suite 1

Pennington, NJ 08534

*The Princeton Promise is subject to applicable lending rules and regulations and is subject to change.

The Effortless Mortgage™

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