THRIVE
WITH PRINCETON MORTGAGE
Our Mission:
Our "Big Hairy Audacious Goal" by 2028
To connect 50,000 people per year with The Effortless Mortgageâ„¢
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Our Culture:
How We Do Things
Freedom & Responsibility: We foster a culture of Freedom and Responsibility for our choices and actions.
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Our Values:
Define our Culture and How We Behave
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Be customer obsessed. #Effortless.
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Be the CEO of your life and work.
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Be a great teammate.
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Do what you say you are going to do.
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Be Compassionate, Humble, and Relentless.
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Be Radically Candid and Transparent.
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Pain + Reflection = Growth
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Build, Measure, Learn.
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Do more with less.
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Our Selling Principles:
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Don't sell. Deliver value.
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Shut up and listen.
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People do business with people they know, like, and trust and are in the FLOW with.
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Work the system and the system works for you.
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Be more concerned with the customers' needs than your needs.