THRIVE

WITH PRINCETON MORTGAGE

Our Mission:

Our "Big Hairy Audacious Goal" by 2028

To connect 50,000 people per year with The Effortless Mortgage™

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Our Culture:

How We Do Things

Freedom & Responsibility: We have the Freedom to choose our actions and Responsibility for the outcomes.

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Our Values:

Define our Culture and How We Behave

1. Give our customers what they want. #Effortless

2. Have a bias for action: Everyone's job is to help win the game.

3. Be compassionate, humble, and curious.

4. Think big.

5. Be radically candid and transparent.

6. Be a player and do what you say you are going to do.

7. Embrace change: Build, Measure, Learn.

8. Mistakes + Sunlight = Growth

9. Hire and develop the best.

10. Context not control.

11. Do more with less.

12. Deliver results.

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Our Selling Principles:

1. Don't sell. Deliver value.

2. Shut up and listen.

3. People do business with people they know, like, and trust and are in the FLOW with.

4. Work the system and the system works for you.

5. Be more concerned with the customers' needs than your needs.

Meet The Team

5.0

4.8

4.7